Archive / Telefónica Vivo · 2012
Guia Vivo TV — a mobile TV guide built in months
Rebranding and rebuilding the TV guide app for Vivo's pay-TV service after Telefónica acquired Vivo — launched in April 2012.
~300kactive users after launch
3–4 mo.from nothing to a full ecosystem, with no budget
The challenge
The hypothesis: faster, more satisfying decisions about live TV would raise the perceived value of the whole service. Through stakeholder interviews and user tests we set two goals — help people regularly discover new content, and easily follow the shows they already watch.
What we built
A 360° TV guide for smartphones, tablets and web: what’s on now, a content-first alternative to the classic grid, filters, favourite channels and detail pages. The adoption was strong enough that remote recording and a touch-screen remote control were added later.
