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Explorations / Monee · 2024

Saving goals that feel like progress

A mobile banking concept where savings goals, balance and everyday transactions live in one warm, encouraging flow.

Client

Monee — brief from VML for a client in Riyadh

Role

UI and interaction design, independent exploration

Scope

Dashboard, goal setup and transfer flow

Monee — Saving goals that feel like progress

The brief

Design a dashboard and a goal-setting experience for a digital bank in Saudi Arabia, with a tone that encourages saving instead of policing spending.

The concept

  • Goals as the centre of the home: progress is visible next to the balance, not hidden in a menu.
  • A three-step goal setup: name, amount, date — then an immediate first transfer, because the first step is the one that matters.
  • Hints in the timeline: contextual nudges, such as a salary check before the end of the month, placed among the transactions they refer to.
Monee mobile flow from dashboard to new goal and transfer
From the dashboard to a new goal and its first transfer