A player profile that helps fans decide
Designing the screen a fantasy-football manager opens before a transfer — value, form and fit, without the noise.
The brief
Help a user decide whether to transfer a player into their fantasy team. The output: a player profile — in this case for Mohamed Salah — with the information that actually moves that decision.
The goal behind it was the game’s own KPIs: retention and engagement.
Who decides
Fantasy players range from daily obsessives to monthly visitors. I mapped four profiles — the diehard fan, the casual enthusiast, the tech-savvy newcomer and the busy professional — and what each one needs at the moment of a transfer.
The design
- Watchlist: follow players and get alerted about price changes, injuries or suspensions — then see them highlighted in the transfer list.
- Price and points: simple comparisons of value and performance, home and away, instead of raw statistic tables.
- Strengths vs. weaknesses: contextual indicators of a player’s style, so the choice fits the user’s team.
- Compare with similar players: a lower-stakes way to learn the game by looking at alternatives.
Next steps
Validate the concept with quick tests, check which indicators can be measured reliably, explore how visuals communicate synthesis, and simplify wording where the stats get too technical.